What is Marketing ?

What is Marketing ?

People in a society have different meanings of marketing. Most popularly, marketing is perceived as activities like selling and advertising. Members of society are today exposed to TV and radio commercials, newspaper ads, billboards, neon signs, direct mail, sales calls, and innumerable types of ...

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Introduction to Management

Introduction to Management

Definition, Nature, and Scope of ManagementManagement is regarded as the most important of all human activities. It may be called the practice of consciously and continually shaping organizations. Every organization has people who are entrusted with the responsibility of helping the organization ach...

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